SEO & Internet Marketing

Finding Long Tail Keywords

Long tail Keywords vs. short tail Keywords (Ex. of LTK) – Monthly searches 12 long tail keywords conversion rate (Ex of LTK) – Monthly searches 13 You may notice that the last two keywords have fewer searches, but the competition for these two keywords is far less than it is for the short-tail keyword.

When it comes to voice search, long-tail keywords define micro-moments – short windows of opportunity when consumers are ready to act. These searches also define consumer intent. For instance, a …

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The reason behind is that the long tail keywords articulate more specific search intent and often used by people that are further down into the conversion funnel. For example, a person that might eventually buy an iPhone case, might start his or her keyword research with a search query "iphone cases",…

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Long tail keywords are search terms with relatively low search volume. Also, long tail terms tend to be longer in length (3+ words) than most other keyword types. Even though few people search for individual long tail queries, when you add them together, long tails actually make up a large chunk of all Google searches.

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Many professionals mistakenly believe that long-tail keywords are defined by the number of words that … are specific and tailored precisely to what the user is looking to find. Because of this, the …

But if you specialize in, say, contemporary art-deco furniture, then keywords like “contemporary art deco-influenced semi-circle lounge” are going to reliably find those consumers looking for exactly …

It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting …

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